Summary
In Q2 2023, Romania's top five insurance apps showed mixed performance on a unified platform based on Sensor Tower data. MyElectrica experienced a gradual download decline from 8K to 3.7K, yet weekly active users remained robust between 67K and 77K, indicating strong engagement. NN Direct had volatile downloads, bottoming at 2.3K in mid-April and peaking at 4.8K in mid-June, with active users steady at 20K-26K.
Reasig started with under 3K downloads but spiked to nearly 4K by end-June, suggesting growing interest. Allianz-Tiriac maintained consistent downloads (1.4K-2.2K per week), showing sustained appeal. Signal Care Assistant fluctuated between 522 and 1K downloads, peaking in late June.
Overall, while downloads varied, active user bases remained relatively stable for most apps.
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