Summary
Sensor Tower's Consumer Intelligence module provides Power User data that tracks days used per month, offering a unique measure of app stickiness beyond time spent or sessions. This metric serves as a leading indicator for engagement trends. Examples include crypto exchange apps like Coinbase, whose average days used fell 30% year-over-year while sessions only dropped 6%, indicating decreased daily reliance.
For SVOD services, Netflix leads with 11% of users opening the app 15+ days monthly versus competitors. Duolingo's stickiness increased from 16% in Feb'21 to 23% in Feb'23 for 20+ days use, driving revenue growth. Social media apps show Instagram as stickiest with 44% daily users, while dating app Hinge has 10% daily users.
Power User data helps assess feature effectiveness, loyalty, and monetization potential.
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