Liftoff(Vungle)The Casual Gaming Insights Mobile Marketers Need to Know in 2024
The 2024 Casual Gaming Apps Report reveals significant shifts in user acquisition costs, with overall CPI doubling to $2.17. iOS costs surged to $4.83 CPI due to privacy changes, while Android remained low at $0.65. Regional analysis shows LATAM has the lowest CPI ($0.44) but lower D7 ROAS (4.6%) compared to NAMER (6%).
Emerging trends include rising genres like 3D Match and Mahjong Solitaire, innovative LiveOps events, and new monetization tactics like pick-one bundles and web stores that bypass platform fees.
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AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
MintegralMaking the Most of Non-Gaming Marketing Opportunities
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
SensorTowerHonor of Kings Expands Globally with Strong Launch
Honor of Kings rose to #2 in worldwide downloads growth in June 2024 with global expansion. Manage Supermarket Simulator topped breakout downloads. Free Fire led downloads, while Dungeon & Fighter Mobile dominated revenue growth and spend charts.
AdjustThe sports betting app playbook for marketers | Adjust
Sports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
AdjustTop Halloween app trends and strategies for maximum impact | Adjust
Halloween boosts app usage across gaming, shopping, and entertainment. Marketers can leverage themed visuals, ASO, in-app events, and omnichannel campaigns to drive growth and re-engage users.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AdjustInsights into what makes a good mobile app eCPC and CTR | Adjust
This article explains eCPC and CTR, key mobile ad metrics, with 2024 benchmarks by region and vertical. It offers strategies to reduce eCPC and boost CTR, including audience targeting, A/B testing, and bid optimization.
MintegralBreaking Barriers: UA Strategies for Indian Game Developers
Indian mobile game developers face challenges in user acquisition due to fragmented markets and limited resources. Strategies include using AI-powered programmatic ad platforms like Mintegral for cost-effective targeting, and leveraging local culture in ad creatives. Domestic opportunities exist with low CPI for hypercasual games, while global expansion requires overcoming operational hurdles.
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