TikTokShop select Amazon ads on TikTok without leaving the app
Summary
TikTok is investing in commerce solutions for both closed-loop and open-loop ads to create a frictionless shopping experience. A new partnership with Amazon allows users to discover and purchase Amazon products directly within the TikTok app. Users can link their TikTok and Amazon accounts through a one-time secure setup.
Once linked, they can complete purchases with Amazon without leaving TikTok, seeing real-time pricing, Prime eligibility, delivery estimates, and product details. This experience is powered by Amazon ads on TikTok and aims to enable faster, more seamless shopping. Users can unlink accounts at any time through TikTok settings.
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