Demand Gen is expanding its offerings with new features showcased at Google Marketing Live 2025. Shoppable CTV allows viewers to browse and purchase products while watching YouTube ads on TV, driving an average of 7% additional conversions at the same ROI. Attributed Branded Searches quantifies campaign impact by showing branded search volume on Google/YouTube.
Travel Feeds in Demand Gen lets advertisers create dynamic video ads using Hotel Center data. Case study: LG Electronics achieved a 24% higher conversion rate than paid social and 91% lower CPA.
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