GoogleNew ways for marketers to reach customers with AI Overviews and Lens
Summary
Google announces updates to Search ads in AI Overviews and Google Lens at Marketing Live. AI Overviews now live for mobile users in the US, integrating Shopping ads within answers to queries, enhancing user satisfaction. Lens gets shopping ads appearing alongside visual results by end of year, tapping into high-intent consumers.
Advertisers can connect with shoppers at the moment of interest, with familiar ad formats. Key findings: 75% of US consumers get excited about new products aligned with needs. Brands need no extra setup to appear in these experiences.
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