AdjustMobile app user trends for Ramadan 2026 | Adjust
Ramadan significantly influences mobile app usage as daily routines shift, presenting opportunities for marketers. A new report from Adjust, 'Ramadan app trends decoded: Benchmarks and insights for 2026,' reveals that average daily app installs in METAP increased 11% during Ramadan 2025 and rose a further 2% after Eid al-Fitr. Average daily session length across all verticals grew from 19.34 to 20.08 minutes during Ramadan, staying above 20 minutes post-Ramadan.
Gaming app installs surged 24% during Ramadan and 27% around Eid. E-commerce session growth was highest in Egypt (+132%), UAE (+101%), and Pakistan (+93%). The report helps marketers identify trends and plan campaigns effectively.
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