PC and console measurement for the full player journey | Adjust

The article highlights Adjust's PC & Console measurement solution, designed to tackle the growing complexity of cross-device gaming journeys. Gamers often discover a title on mobile, install on PC, and play on console, creating attribution challenges. Adjust addresses this with three setup paths: server-to-server (S2S) for in-game events, the Web SDK for web registration flows, and external device ID matching to link users across platforms.

This enables deterministic cross-device measurement for paths like mobile-to-PC, PC-to-console, and CTV-to-console. A key focus is Steam measurement, where Adjust integrates either via S2S or a dedicated Steamworks SDK for Unity games. The solution also includes SpendWorks to consolidate ad spend data from PC and console campaigns, paired with Datascape for unified reporting alongside mobile.

Key data points from Adjust's Gaming app insights report 2026 edition highlight a 61% year-over-year increase in the global gaming paid-to-organic ratio in 2025, underscoring the pressure on marketers to identify efficient channels. Actionable takeaways for ad ops decision-makers: leverage cross-device attribution to connect campaigns to in-game outcomes, use SpendWorks for holistic ROAS analysis, and adopt deterministic linking via device IDs for accurate web-to-install measurement. This approach enables a full-view of the player journey, from discovery to long-term value, across fragmented platforms.