Summary
A Salesforce and Facebook study tracked a US outdoor retailer's campaign targeting 565,000 email subscribers with email and Facebook ads. Coordinating messages across channels made customers 22% more likely to purchase and extended email reach by 77%. The study highlights the value of CRM data for targeting, cross-channel coordination, and prospecting through lookalikes.
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TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
AppsFlyerHow an eCommerce Loyalty Platform Cut Time-to-Purchase by 66%
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