Inc. magazine's 2024 Inc. 5000 list recognizes America's fastest-growing private companies, with Liftoff honored for the eighth straight year.
The list features companies achieving an average three-year revenue growth of 1,637% while navigating inflation, hiring challenges, and capital costs. These companies collectively added 874,458 jobs over three years. The ranking is based on percentage revenue growth from 2020-2023, requiring companies to be US-based, privately held, and independent.
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
Honor of Kings rose to #2 in worldwide downloads growth in June 2024 with global expansion. Manage Supermarket Simulator topped breakout downloads. Free Fire led downloads, while Dungeon & Fighter Mobile dominated revenue growth and spend charts.
Brazil's 2025 sports betting regulation offers huge mobile opportunities. Companies must prioritize user-friendly apps, local insights, and security. An MMP is essential for accurate attribution, fraud prevention, and ROI optimization to succeed in this competitive market.
Sports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
DTC brands face rising customer acquisition costs and competition in search and social. In-app advertising offers a high-engagement alternative, with users spending 5+ hours daily on apps. Key stats: 11.4% CTR in gaming apps, 3x more conversions than mobile web. Recommended for holiday scaling.
Meta's 2026 award winners show ad ops teams winning with automation, first-party signals, and creator/business messaging. Dior used Moment Maker plus Reminder Ads to scale a livestream, then Lead Ads, driving 267% more reminder signups at 24% lower cost. Its holiday rebuild consolidated campaigns into Advantage+ Shopping with CRM data, lifting ROAS 59% and cutting CPA 41%. Feastables used creative testing to find clean-label messaging, yielding a 23.9-point ad recall lift. American Eagle scaled organic creator posts via Partnership Ads; Boost Mobile used Click-to-WhatsApp plus incrementality testing; Winn-Dixie fed store conversions via Conversions API; NAR tested Advantage+ Audience; Compartés scaled with Advantage suite. Let data pick winners, then scale when efficiency holds.
AppsFlyer’s 2026 creative data shows video and static image ads reward opposite creative qualities, so ad ops teams should plan, budget, and test them separately. Video spend is concentrating: gaming’s top 2% of video creatives captured 60.7% of spend, up from 53.5%, while image spend spread out. Top spenders are testing far more variations, widening the testing gap. Action/Strategy and Puzzle/Lifestyle show format-specific tone and social-proof reversals; Finance is the exception. Teams should use AI-assisted variation, analyze video winners deeply, keep broad image testing, and measure performance at attribute level.
This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
The Liftoff Monetize SDK combines a minimal footprint with full monetization power. Under 1 MB on Android and 5.12 MB on...
World Cup data from Liftoff's SSP shows ad impressions in sports scoring apps nearly doubled (+90%) and unique audience ...
In-app mobile advertising is held back by three myths: low-quality inventory, intrusive ad formats, and reliance on Big ...
Treating DSPs as interchangeable commoditizes ad buying. In reality, models differ sharply: two DSPs can view the same i...
Mobile marketing teams are scrutinizing whether AI improves creative output or just increases volume. Key insights: inad...
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...