GoogleGoogle

Get greater control and smarter optimization with AI Max as it expands globally.

By Brandon Ervin·Sep 10, 2025·2 min read

Summary

AI Max for Search campaigns has launched globally in beta, offering a one-click solution that leverages Google AI to optimize campaign performance. Available across Google Ads, Google Ads Editor, Search Ads 360, and the API, it simplifies optimization. Advertisers now have access to one-click experiments for easy testing of AI Max.

Additionally, upcoming text guidelines will help ensure brand-safe, high-performing ad copy. These features aim to provide more flexibility and creative control, with availability expanding this fall.

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