Summary
The Digital Services Act (DSA) introduces significant regulatory changes for digital services in the European Union and United Kingdom, particularly affecting mobile advertising. Liftoff is proactively adapting by implementing platform changes to help publishers comply with DSA requirements. Key measures include providing detailed ad information for ads shown to EU and UK users, aiming to maintain high service standards while fostering a safer, more transparent digital environment for users and customers.
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TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
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