Demand Gen helps advertisers reach new audiences while they are streaming, scrolling, or shopping. On average, 68% of Demand Gen conversions came from users who had not seen the brand's ads on Google Search in the 30 days prior to converting. Recent enhancements for 2026 campaigns include using AI-powered personalization with optimized targeting or new customer acquisition goals to engage new or high-value customers.
Maximize reach and effectiveness by using a variety of creative assets, including auto-generated videos. Drive sales with local offers for store sales, checkout links for web sales, and Web to App Connect for in-app purchases. Choose where ads appear with channel controls across YouTube, Google Display Network, Discover, and Gmail.
Measure growth using platform comparable conversion columns for better cross-platform comparisons.
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