Campaign total budgets are now available in Search, Performance Max and Shopping campaigns.

Campaign total budgets are now in open beta for Search, Performance Max, and Shopping campaigns. This feature lets advertisers set a specific budget for a campaign flight, from a few days to weeks, eliminating the need for daily manual tweaks. It optimizes spend to fully utilize the budget by the end date, ensuring no overspend or missed opportunities.

Escentual.com saw a 16% traffic increase during a promotion without exceeding budget or underperforming ROAS.