モバイル広告でよくある誤解

Summary

This article debunks two common myths held by non-gaming app marketers. First, relying solely on social media and search limits growth; Digiday reports a 61% year-over-year decline in agencies buying ads on Meta, indicating diminishing ROI. Meanwhile, 65% of companies increased mobile ad budgets in 2022, and with 87% of smartphone time spent in apps (projected $950B revenue in 2023), mobile is essential.

AI-based platforms like AppLovin leverage predictive analytics and large networks (2B+ devices) to target high-value users at scale without manual optimization, enabling fast, cost-effective campaigns. Second, testing mobile is not complex or costly; established partners offer scale advantages, while AI automates creative production and targeting, reducing overhead. By incorporating mobile into the media mix, marketers can achieve better performance and reinvest in growth.