TikTokAppsFlyer Report: Creative Performance In Gaming | TikTok For Business Blog
Summary
A new AppsFlyer report in collaboration with TikTok analyzes creative performance in gaming ads across 220,000 variations. Key findings: just 2% of creatives command 68% of budgets, so marketers must produce dozens of variations to find winners; AI is crucial for generating and analyzing these to boost success rates. The report also highlights optimizing for channels and outcomes, balancing install per mille with retention.
TikTok experts note trends like interactive content and automation shaping 2024 advertising.
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