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In lead generation, a high volume of form fills may seem like a win but can fill your CRM with unqualified leads. This week on Ads Decoded, Ginny speaks with Mimi Forsythe, Global Head of Lead Gen Solutions, and Lydia Azaret, a Google product manager, about effective lead gen advertising. They discuss steps to ensure high-quality leads, tools to capture every touchpoint from journey to sale, and why YouTube is an overlooked performance channel.
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