摘要
2025年第二季度，美国iOS平台头部马术游戏在下载量、收入和活跃用户方面呈现不同趋势。数据来自Sensor Tower，揭示了五款头部应用的表现。
Rival Stars Horse Racing（PikPok）收入稳定，5月初峰值约5.29万美元，下载量在4月底达到4.8K，周活跃用户从33.9K稳步增长至6月底的44.4K，显示出良好的用户留存和变现能力。
Star Stable Online（Star Stable Entertainment AB）收入在4月中旬飙升，峰值达5.68万美元，周下载量在6月达到8.2K，活跃用户持续强劲，整个季度维持在约111K水平，其UA策略值得关注。
Horse Riding Tales（AppForge Inc.）收入在5月底显著增长至1.86万美元，下载量相对稳定，峰值2.3K，但活跃用户从3.4K小幅下降至3.1K，提示需要优化用户留存。
Star Equestrian - Horse Ranch（Foxie Ventures LLC）收入温和增长，5月底达1.24万美元，周下载量逐步增至1.7K，活跃用户稳定在24K左右。My Little Pony World（Budge Studios）收入平稳，6月峰值0.69万美元，下载量增至1.8K，活跃用户约34.8K，属于长尾稳健型产品。
总体来看，头部马术游戏在Q2展现出不同的增长模式，对于广告主而言，Star Stable Online的高活跃用户规模具有高广告变现潜力，而Rival Stars Horse Racing的稳定增长则适合长期UA投入。这些数据可用于优化CPI和ROAS目标，指导SKAN框架下的归因分析。
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