摘要
根据Sensor Tower数据，2025年第一季度罗马尼亚头部保险应用在用户获取（UA）和广告变现方面表现各异。
NN Direct在用户获取上表现强劲，周下载量波动中于1月27日当周达到峰值7.3K，活跃用户呈上升趋势，3月初突破102K，但随后回落至90K左右，说明其用户留存与增量提效仍需平衡。
Reasig的投放策略效果不佳，周下载量从年初近4K持续下降至3月末的2K，归因分析显示其用户获取成本（CPI）可能过高，导致LTV无法覆盖投入。
Allianz-Tiriac的下载量保持稳定，平均周下载约1.7K，但活跃用户先升至23K峰值后降至17K，提示其需优化广告变现策略以提升用户粘性。
Signal Care Assistant和OMNIASIG则通过精准投放实现了下载量的稳步增长：Signal Care Assistant在3月末周下载达756，OMNIASIG在同期达到472，显示出细分市场的增长潜力。
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