TikTokDriving Commerce Everywhere: Selling on TikTok is Now Easier Than Ever | TikTok For Business Blog
摘要
TikTok宣布多项电商解决方案更新，旨在打通线上、线下及平台内购物体验。与Instacart的新合作允许广告主利用其目录、受众及转化数据，在TikTok上投放可直购的广告，用户可一键加购结账。Smart+ Catalog Ads现已支持网站和App投放，采用AI自动化管理，早期数据显示其相比标准漏斗下广告实现5.1倍增量ROAS和2.2倍相对购买提升。同时，GMV Max新增联盟创作者内容与LIVE直播格式，帮助商家在单一广告中整合有机与付费流量。
在搜索场景上，TikTok强化Shop Tab功能，并推出Search Ads Campaign，抓住1/4用户在30秒内进行搜索的行为。AI创意套件Symphony提供产品转视频、数字人分身、多语言配音及脚本生成工具，帮助商家高效规模化制作电商素材。此外，新上线的Split Testing功能可对比Smart+与手工投放的效果，为优化提供依据。
针对不同场景，TikTok建议三种策略：通过TikTok Shop实现即时而直接的站内转化；利用全漏斗广告（如Smart+）优化网站/App的电商转化；混合媒体与电商策略，同时驱动线下零售与线上平台销售。所有功能均围绕“incrementality”设计，强调通过AI自动化（Smart+、GMV Max）实现增量提效。
文章最后提供限时广告优惠：新客首单满100$赠100$，满500$赠500$，满1500$赠1500$加一对一支持。该优惠仅限自运营SMB账户，需遵守相应条款及TikTok广告政策。
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