Adjust正式发布Growth Copilot,这是一款基于AI的营销分析工具,允许用户通过自然语言直接询问业务和增长问题,并获取有意义的答案。该工具旨在赋能用户获取(UA)团队,使其更高效地利用数据做出决策。
作为一项alpha版本功能,Growth Copilot目前主要提供数据洞察能力,但Adjust计划在此基础上持续构建更复杂的AI功能,帮助营销人员超越传统分析。Adjust强调,客户反馈是产品迭代的核心,因此积极邀请客户参与试用。
该产品标志着Adjust在AI解决方案领域的重要一步,未来可能集成到其Measure、Analyze、Recommend等产品线中,进一步优化广告变现和归因分析流程。目前,用户可通过联系Adjust代表或请求demo获取早期访问权限。
Puzzle and match 3 games remain a profitable segment, with 9.7 billion downloads in 2024 and 14% YoY IAP revenue growth. Key opportunities lie in LATAM and MENA, where session growth is high. Rising CPI and CPM emphasize the need for efficient UA. Incrementality testing and predictive LTV are critical for optimizing ad spend, ensuring budgets target high-value users. Adjust's tools—Measure, InSight, and Recommend—provide attribution, incrementality testing, and pLTV modeling to maximize ROI.
Scaling a gaming app to 1 million users requires AI-driven user acquisition with personalized creatives and playable ads, cross-platform storytelling, and influencer collaborations. Retention relies on adaptive content, community building, localization, and deep linking for seamless re-engagement. Hybrid monetization combining IAP, subscriptions, and ads with dynamic pricing optimizes revenue. Advanced analytics and predictive insights enable real-time campaign optimization. Decision-makers should prioritize AI and machine learning for UA and retention, implement deep linking for frictionless user journeys, and leverage data-driven monetization strategies to sustainably scale and retain a large player base.
To reduce app uninstalls, focus on user-centric onboarding, consistent value delivery, and optimized performance. Personalize engagement through behavior-based push notifications and in-app experiences. Use proactive communication to re-engage dormant users, and leverage social proof to build trust. Avoid app fatigue by balancing communication frequency. Analyze uninstall data to identify churn patterns, encourage habit formation with streaks or daily rewards, and reward loyal users with exclusive perks. These strategies, supported by MMP analytics, help create an app experience users want to keep.
Ultra casual games are emerging as a dominant force in mobile gaming, offering simple, satisfying gameplay and ad-based monetization. They generate significant revenue through high-volume ad impressions, rewarded video, and interstitial ads, with some titles earning $50k-$70k daily. Vietnamese studios lead the market due to cost-effective development and data-driven optimization. For ad ops decision-makers, the key takeaway is the potential for high-reach, low-CPM campaigns in markets like Vietnam, aided by MMPs for accurate attribution.
Ramadan 2025 presents a crucial opportunity for app marketers, with 75% of consumers noticing more ads during the season. Key trends from 2024 include a 28% surge in shopping app installs across METAP, a 126% increase in the UAE, and 18% growth in finance app installs. High engagement windows occur post-Iftar and late at night. Actionable strategies include optimizing campaign timing, leveraging personalization, building omnichannel experiences, and focusing on value-driven promotions. Adjust's measurement tools can help track and optimize campaign performance.
Karthik Kannan distills deep linking into a practical 4R framework: Remember, Reach, Retrieve, Route. For ad ops teams, the key insight is that campaign context must survive the click-to-app journey. Adjust TrueLink captures link parameters on click; the user is then guided into the app via Universal Links, Android App Links, URI schemes, app stores, or web-to-app flows. On SDK init, the app session is matched and attributed to the click, then link data is passed to the app for routing. Decision-makers should ensure deep link paths, campaign parameters, attribution matching, and fallback journeys are tested to protect measurement and user experience.
The EU's Digital Markets Act is driving major shifts in app distribution by forcing Apple to allow third-party app stores and sideloading on iOS, while alternative Android stores like Samsung Galaxy Store and Aptoide continue growing. For ad ops decision-makers, this opens new opportunities for user acquisition in niche markets, lower fees (e.g., better revenue splits than the standard 15-30%), and flexible monetization. However, privacy and security concerns remain, with platforms like Apple implementing notarization. Marketers should adopt multi-platform strategies, leveraging OEM partnerships and staying ahead of regulatory changes to future-proof growth.
Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concerns. Casual gaming saw a 55% surge in sessions, while e-commerce install day engagement improved across all regions, with North America reaching 1.34 and LATAM 1.4. Finance apps saw installs up 5% but sessions up 29%, underscoring the importance of retention. Ad ops teams should prioritize casual gaming, optimize install day experiences, and prepare for a strong H2 holiday peak, leveraging accurate measurement to allocate budgets effectively.
Adjust 旗下 TrueLink 负责人 Karthik Kannan 提出用“4R 框架”(Remember、Reach、Retrieve、Route)拆解深度链接(deep linking)的完整链路,核心在于把用户点击时的上下文一...
Snapchat正式向Adjust客户开放Unified Attribution功能,该功能将MMP数据实时接入Snapchat的投放优化,弥合平台侧与MMP报告之间的数据鸿沟。广告主可基于Adjust的转化信号优化campaign、提升预...
Adjust发布《购物应用洞察报告:2026年版》,为电商营销人员和开发者提供全球购物应用安装、会话、留存、收入及UA成本等关键数据。报告显示,全球电商应用安装与会话量均实现增长,北美地区增长最为强劲,且Q4季节性峰值逐年扩大。基于多渠道归...
归因与增量性分析互为补充,归因显示转化来源,增量性估算营销活动的真实贡献,两者结合可更全面评估投放效果。通过Adjust InSight的因果对比模型,可以计算增量ROAS(增量收入÷增量广告支出),并识别有机蚕食现象。根据增量提升的统计显...
Adjust发布H1 2026移动应用趋势更新,全球安装量同比增长13%,会话量增长5%,应用活动持续增长。游戏品类中休闲游戏会话量激增55%,电商应用安装日参与度在所有区域均提升,金融应用安装量增长5%而会话量增长29%。营销人员应关注可...
CTV已从品牌营销渠道转变为性能驱动型渠道,移动应用营销者应将其纳入UA计划。2026年6月,Fox以220亿美元收购Roku,Walmart收购Vibe.co,行业整合推动CTV向可测量、自助服务发展。建议以小额测试起步,结合assist...