Facebook and Instagram introduced new advertising features in July: tools for app advertisers to reach users likely to download and take valuable actions, and dynamic travel ads on Instagram. Reference materials include the 2016 Holiday Insights Guide, Facebook Innovation Spotlight winners, and Facebook IQ videos and reports on campaign measurement, platform roles, mobile gaming trends, and frequency planning. Success stories highlight Kabam's 37% increase in game downloads with video carousel ads and Voloom's 40% sales lift with video ads optimized for conversions.
These resources help marketers plan effective campaigns.
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