GoogleWe’re improving navigation and introducing a new control for ads on Google Search.
Google is enhancing ad label prominence on Search by grouping text ads under a single 'Sponsored results' label that remains visible while scrolling, replacing previous individual labels. A new 'Hide sponsored results' control lets users collapse text ads to focus on organic results. The change maintains ad size and limits to four text ads per group.
The label also applies to Shopping ads. These updates are rolling out globally on desktop and mobile, based on testing that showed improved navigation.
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