AdjustVietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market continues to expand with strong download volumes and high user engagement, but increasing competition makes sustainable revenue harder to achieve. Adjust's 'Mobile app trends spotlight edition: Vietnam 2026' report provides benchmarks to help businesses measure performance and find growth opportunities. Key findings include: gaming app sessions increased 15% YoY in Q1 2026, outperforming global and APAC averages; finance app installs rose 21% compared to the previous year; entertainment app session lengths grew 12% to 24.46 minutes.
The report offers contextual insights for app marketers to act quickly and effectively.
You Might Also Like
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AdjustAgentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
AdjustWWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.
AdjustAdjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campaign optimization. Key sessions covered agentic AI for budget, bid, and creative adjustments. The event underscored the industry's shift toward automation in mobile marketing to handle complex growth loops. Adjust's booth and side events facilitated discussions on measurement, fraud prevention, and ROI. The week concluded with a call to explore Adjust's solutions for future growth.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links suffer from the platform's walled garden, breaking standard links and preventing attribution. AppsFlyer OneLink technology bridges this gap via smart landing pages, enabling proper routing and attribution for bio, Stories, and DM placements. This turns Instagram from a black box into a measurable growth channel, crucial for scaling influencer programs and optimizing spend.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
TikTokTransforming Video Creation With TikTok Symphony And Dreamina Seedance 2.0 | TikTok For Business Blog
TikTok's Symphony Creative Studio now integrates Dreamina Seedance 2.0, ByteDance's next-gen AI video model, enabling advertisers to produce consistent, high-quality video content at scale. Key improvements include better product consistency across segments, natural motion, and synchronized audio, reducing revision cycles. Available globally to all paid advertisers, the integration maintains TikTok's Responsible AI Principles with safety safeguards and watermarking. This update helps brands scale creative output without scaling budgets, offering cohesive storytelling and faster production timelines for TikTok-first content.
AdjustConnecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing workflows without manual transfers.
More from Adjust
Agentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign opt...
WWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Inte...
FIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports...
Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campai...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
How branded domains power modern customer journeys
TrueLink simplifies deep linking and cross-platform measurement with a unified system. It supports iOS Universal Links, ...