Summary
Performance Max campaigns help retailers capture early holiday shoppers by optimizing across Google's channels. Advertisers are urged to upgrade from Smart Shopping and Local campaigns using the one-click tool before automatic upgrades begin in September. New video formats on YouTube allow product feeds to power shoppable ads on Shorts, in-feed, and in-stream.
Success stories: Rothy's boosted conversions 60% and revenue 59%; Casetify achieved 3x higher conversion rates with 68% lower CPA. Automatic upgrades for eligible Smart Shopping campaigns will be completed by September, with some exceptions delayed to early 2023. Self-upgrade tools for Local campaigns are coming soon.
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