MintegralUnlocking Mobile Performance Marketing for E-Commerce Sellers
The article argues that mobile performance marketing (MPM) is a growth superpower for e-commerce sellers, driven by a 44% increase in mobile orders over two years and predictions that mobile commerce will exceed half of all e-commerce by 2028. Key data: Pew Research shows 95% of teens use mobile phones, while desktop usage declines. MPM offers cost-per-event (CPE) targeting instead of cost-per-install, enabling payment for meaningful actions like add-to-cart or purchase.
Improved pixel-based tracking on platforms like Shopify enhances attribution and ROAS measurement. E-commerce ads stand out in mobile feeds dominated by game ads. Actionable takeaways: (1) Target CPE campaigns for better cost efficiency; (2) Use dedicated tracking tools to attribute clicks to user behavior; (3) Choose partners optimizing for right KPIs with transparent reporting; (4) Explore innovative formats like playable ads for engagement.
The article concludes that ignoring mobile advertising leads to falling behind competitors.
You Might Also Like
AppsFlyerWinning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers
Ramadan drives high mobile engagement in the Gulf, but success hinges on pre-Ramadan acquisition for higher LTV and remarketing during the month. eCommerce peaks early; finance responds to mature market triggers; travel converts at Eid. Post-Ramadan, focus on retention over acquisition to stabilize. AI tools are operational but measurement lags. Key takeaway: plan early, leverage remarketing, and phase strategies by period.
SensorTowerSensor Tower APAC Awards 2025
In 2025, non-game apps surpassed games in revenue, with total in-app spending hitting $167B. APAC publishers drove a $2.58B increase in gaming revenue. Short Drama and AI Assistant categories saw explosive growth, while Blinkit, Shopee, and DeepSeek led their sectors. For ad ops, this signals shifting user attention toward lifestyle, commerce, and AI tools, creating new inventory opportunities beyond gaming.
AppsFlyerThe remarketing blind spots you didn’t know you had (and how to fix them)
Remarketing measurement relying solely on clicks misses view-through attributions, cross-platform journeys, and fraud, leading to misallocated budget and eroded efficiency. AppsFlyer advocates for independent, cross-channel, fraud-protected signals to unify attribution, deduplicate claims, and provide real-time postbacks for better optimization. Key data points include 50% higher paying user share for shopping apps running remarketing, 20% higher ROAS for gaming teams with unified attribution, and vulnerability to click flooding. Actionable takeaway: invest in a robust measurement foundation to capture true campaign influence and scale efficiently.
TikTokThe AI Uprising in Advertising: TikTok is Leading the Charge | TikTok For Business Blog
TikTok's full-funnel automation, integrating creative, media, and measurement, addresses fragmentation in AI tools. Brands using Smart+ and GMV Max see improved ROAS and CPA. Case studies show Naturium achieved 3.5x ROAS, PHLUR 191% higher ROAS, and Leatherman 97% revenue increase. Symphony and Content Suite enable scalable, authentic content. The key is pairing automation with strategic storytelling.
AppsFlyer3 mobile tactics digital banks use to win
Digital banks grow 50% annually by mastering behavioral segmentation, deep linking, and measurement infrastructure. Traditional banks can recover 15-25% of abandoned onboarding and boost conversion 30-40% using behavioral triggers. Deep linking improves conversion 3-5X by eliminating friction. Measurement infrastructure proves ROI, enabling evidence-based budget shifts. Most banks achieve positive ROI within 30-60 days when implementing these tactics together.
AppsFlyerMobile Measurement Set the Standard. Web Is Finally Catching Up.
Mobile performance marketing succeeded by building a signal infrastructure—independent attribution, fraud protection, and structured postbacks—that fed optimization-grade data to ad platforms. Web measurement has lagged, relying on fragmented, platform-reported metrics. As AI-driven campaign optimization becomes standard, bad signals amplify errors. AppsFlyer’s Web Performance Measurement brings mobile-grade signals to web: independent attribution, server-to-server postbacks, cross-platform closed loops, and unified cost/revenue measurement. For ad ops decision-makers, this means one truth source, actionable optimization signals across networks, and complete omnichannel ROAS visibility—enabling AI to compound advantage, not error.
AdjustAd spend measurement with SpendWorks | Adjust
Adjust's SpendWorks unifies ad spend tracking across networks, enabling marketers to collect, validate, and analyze cost data with performance metrics. It supports multiple collection methods including API integrations, scheduling, web-to-mobile spend, and data imports. Key features include 40+ network integrations, automated scheduling with multiple daily pulls, and granular mapping for cross-channel campaigns. This solution reduces manual effort, improves data accuracy, and supports smarter budget allocation for better ROAS.
AppsFlyer5 mobile adoption plays banks are using in 2026
Traditional banks must adopt mobile-first strategies to compete with digital banks. Key plays include web-to-app deep linking, email-to-app conversions, branch QR codes, SMS deep linking, and re-engagement campaigns. These tactics drive measurable ROI, with email deep linking achieving 4X higher click-to-install rates and SMS having 98% read rates. Omnichannel measurement is critical to connect marketing touchpoints to revenue. Banks acting now can secure leadership buy-in before competitors prove mobile ROI first.
More from Mintegral
2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
In 2025, AI agents will automate ad production and UA, reducing personnel needs. Privacy concerns persist despite Google...
Why Early Metrics Don't Always Predict Long-Term Performance
Early campaign metrics can mislead because they capture high-intent users first, while long-term performance depends on ...
Where Is the Next Growth for Entertainment Apps in 2026
Entertainment apps in 2026 are leveraging generative AI to accelerate content production, but high-quality video remains...
CPI or ROAS? How to Optimize Mintegral Campaigns for Better Results
The article explores the strategic use of CPI and ROAS campaigns on Mintegral, emphasizing that CPI is ideal for new app...
How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition
Non-gaming marketers like e-commerce, fintech, and subscription services are increasingly turning to mobile advertising,...
Mintegral Renews SOC Certifications, Embracing Recognized Data Standards
Mintegral renewed SOC 2 Type 2 and SOC 3 certifications, confirming adherence to security, confidentiality, and privacy ...