Summary
A popular puzzle game publisher faced the challenge of acquiring profitable users while maintaining ROAS, given its revenue split of 70% IAA and 30% IAP. To diversify revenue and attract high-value users (including IAP converters), the publisher partnered with AppDiscovery, leveraging its advanced AI to implement a multi-campaign strategy. The AI's rapid learning allowed campaigns to achieve goals within days, enabling the publisher to run complementary campaigns that captured users with different retention and ROAS profiles.
The publisher expanded from tier-1 countries to 15+ new markets globally through a single campaign, avoiding the complexity of managing multiple segmented campaigns. Additionally, SparkLabs created and localized playable ads, improving conversion rates through customized ad experiences. As a result, the publisher scaled campaign spend from $30k to $350k monthly, minimizing waste and delivering strong ROAS quickly.
The case highlights how AI-driven UA, multi-campaign tactics, localization, and creative support can accelerate app growth while balancing monetization.
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