SensorTowerSensorTower

Top Grossing Mobile Games Worldwide for December 2020

Jan 27, 2021·3 min read

In December 2020, Honor of Kings topped global mobile game revenue with $258 million, growing 58% year-over-year. PUBG Mobile followed at $177 million, up 7.5%. Genshin Impact generated $163.5 million, with Japan surpassing China as top market for the first time.

Pokémon GO earned $159.3 million, its second best month in 2020, while Roblox recorded its best month ever at $138.7 million, boosted by Christmas Day revenue of over $13 million.

You Might Also Like

AppsFlyerAppsFlyer

Everything a developer needs to know about deep linking

Attribution identifies user sources via third-party SDKs. Deep linking uses that data to route users to specific app content. Deterministic matching offers 100% accuracy; probabilistic uses statistics. Key mechanisms include URI schemes, Universal Links, and App Links.

Shani Rosenfelder·Jan 28, 2021·15 min readRead article →
SensorTowerSensorTower

Global Consumer Spending in Mobile Apps Reached a Record $111 Billion in 2020, Up 30% from 2019

In 2020, mobile app consumer spending hit $111B globally, up 30.2% YoY. Games drove 71.7% of revenue. First-time installs reached 143B, up 23.7%. TikTok and Zoom saw huge growth among non-game apps.

Jan 26, 2021·3 min readRead article →
SensorTowerSensorTower

Publishers Earning Under $1 Million Generate Just 2% of App Store Games Revenue

Only 2% of App Store games revenue comes from publishers earning under $1M. Apple's new 85/15 split for small developers benefits few, while top earners (2.7% of publishers) account for 97.4% of revenue.

Craig Chapple·Dec 26, 2020·3 min readRead article →
AppsFlyerAppsFlyer

The marketer’s field guide to mobile ad fraud

Mobile ad fraud wastes billions yearly. Categories: attribution hijacking (real users, fake clicks) and fake installs (bots, device farms). Fraudsters evolve, exploiting industry complexities. Key to combat: education, secure SDKs, post-attribution detection.

Shani Rosenfelder·Jan 31, 2021·15 min readRead article →
SensorTowerSensorTower

Top Grossing Mobile Games Worldwide for February 2021

In February 2021, PUBG Mobile led global mobile game revenue at $250M, up 16.2% YoY, with 66.5% from China. Honor of Kings followed with $218.5M, up 57.2% YoY, 95.6% from China. Genshin Impact, Pokémon GO ($124.2M, +95% YoY), and Roblox ($101.6M, +84.8% YoY) rounded out the top five. Data from Sensor Tower.

Craig Chapple·Mar 4, 2021·3 min readRead article →
SensorTowerSensorTower

Genshin Impact Races Past $1 Billion on Mobile in Less Than Six Months

Genshin Impact surpassed $1 billion in player spending in under six months on mobile, making it the fastest title to reach this milestone.

Mar 26, 2021·2 min readRead article →
SensorTowerSensorTower

Pokémon GO Hits $1 Billion in 2020 as Lifetime Revenue Surpasses $4 Billion

Pokémon GO earned $1B in first 10 months of 2020, its best year yet. Despite pandemic, it thrived with stay-at-home features. US leads revenue at $1.5B. It ranks No.3 in global player spending.

Coin Master·Nov 26, 2020·2 min readRead article →
SensorTowerSensorTower

5-Year Market Forecast: App Spending Will Climb to $270 Billion by 2025

Global consumer app spending to reach $270B by 2025, driven by 19.5% CAGR. App Store leads with 21% CAGR, non-game apps to surpass games by 2024. Europe shows strong growth.

Feb 26, 2021·5 min readRead article →

More from SensorTower