In December 2020, Honor of Kings topped global mobile game revenue with $258 million, growing 58% year-over-year. PUBG Mobile followed at $177 million, up 7.5%. Genshin Impact generated $163.5 million, with Japan surpassing China as top market for the first time.
Pokémon GO earned $159.3 million, its second best month in 2020, while Roblox recorded its best month ever at $138.7 million, boosted by Christmas Day revenue of over $13 million.
Attribution identifies user sources via third-party SDKs. Deep linking uses that data to route users to specific app content. Deterministic matching offers 100% accuracy; probabilistic uses statistics. Key mechanisms include URI schemes, Universal Links, and App Links.
In 2020, mobile app consumer spending hit $111B globally, up 30.2% YoY. Games drove 71.7% of revenue. First-time installs reached 143B, up 23.7%. TikTok and Zoom saw huge growth among non-game apps.
Only 2% of App Store games revenue comes from publishers earning under $1M. Apple's new 85/15 split for small developers benefits few, while top earners (2.7% of publishers) account for 97.4% of revenue.
Mobile ad fraud wastes billions yearly. Categories: attribution hijacking (real users, fake clicks) and fake installs (bots, device farms). Fraudsters evolve, exploiting industry complexities. Key to combat: education, secure SDKs, post-attribution detection.
In February 2021, PUBG Mobile led global mobile game revenue at $250M, up 16.2% YoY, with 66.5% from China. Honor of Kings followed with $218.5M, up 57.2% YoY, 95.6% from China. Genshin Impact, Pokémon GO ($124.2M, +95% YoY), and Roblox ($101.6M, +84.8% YoY) rounded out the top five. Data from Sensor Tower.
Genshin Impact surpassed $1 billion in player spending in under six months on mobile, making it the fastest title to reach this milestone.
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.
Pokémon GO earned $1B in first 10 months of 2020, its best year yet. Despite pandemic, it thrived with stay-at-home features. US leads revenue at $1.5B. It ranks No.3 in global player spending.
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