In Q4 2025, Switzerland's beauty retail app market showed notable trends. SEPHORA's downloads gradually increased to 6.3K by late November, with active users peaking at 16.8K. Notino spiked to 8.1K downloads in late November, peaking at 20.3K active users.
Marionnaud surged to over 8K downloads in late November but had low active users (peak 78). Douglas grew consistently to 4K downloads, with active users peaking at 4.7K in early December. Rituals maintained steady downloads, with active users peaking at 6.5K in early October.
Most apps experienced a decline after November peaks.
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