In Q2 2025, iOS games in Bolivia exhibited diverse performances. Royal Match from Dream Games led with peak weekly revenue of $536 in late April and 1.07K downloads in late March, but both metrics declined toward end of June (284 downloads). Kingshot saw mid-quarter growth, peaking at 324 downloads in early June and $70 revenue by end of June.
June’s Journey: Hidden Objects maintained modest revenue ($21 early June) and low downloads. Dynasty Origins: Pioneer had sporadic revenue ($28 early May) with no downloads. Rise of Kingdoms gradually increased downloads to 24 in late May, with a revenue spike of $24 in early June.
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.
Whiteout Survival led global mobile game revenue in June 2026, driven by strategic live-ops events. Key revenue drivers include themed updates, IP collaborations (e.g., MONOPOLY GO! with Simpsons), and real-world sports tie-ins (FIFA World Cup). Downloads were led by ROBLOX and Free Fire, with directional puzzle games gaining traction. For ad ops, targeting during event-driven spikes and leveraging cultural moments can optimize campaign performance. Note that third-party Android data is excluded.
Global in-app revenue from short drama apps reached ~$700M in Q1 2025, nearly 4x YoY. ReelShort and DramaBox lead, but newcomers like DramaWave surged via localised ads and TikTok. Latin America and Southeast Asia drove download growth. For ad ops, targeting emerging markets and leveraging video ads on social platforms are key.
Tinder, Badoo, and Kismia saw revenue growth in Ukraine's Q2 2025 dating app market. Badoo dominated in active users, while Kismia had highest download spikes. Bumble remained stable but smallest in metrics.
Top horse games on iOS in Q2 2025 showed varied trends. Rival Stars had steady revenue, Star Stable peaked in downloads, while Horse Riding Tales saw revenue growth but slight user decline.
Live sports streaming is driving significant user engagement and ad revenue for platforms like Peacock, Fox Sports, Paramount+, and Apple TV. Key insights for ad ops: Peacock and Paramount+ skew female with high sports/gambler personas, while Apple TV and Fox Sports are male-dominated. Ad spend concentration is high: Fox devoted 48% of budget to World Cup ads, Paramount 20.6% to UFC. Netflix lags in sports audiences, presenting gaps. Summer Olympics will further intensify opportunities for targeted ad placements.
July 2026 mobile gaming revenue hit $6.6B (+7.7% MoM), with Pokémon GO and Honor of Kings leading growth via anniversary events and localized IP collabs. Live-ops calendars remain critical: major updates, esports, and cultural moments drive engagement and spending. Downloads reached 3.72B (+2.2%), led by ROBLOX and Free Fire, while hypercasual and World Cup-themed games surged. For ad ops, prioritize high-engagement windows around live events, leverage IP crossover audiences, and consider market-specific peaks (e.g., US 29.5% revenue share). Brands should align campaigns with seasonal content drops and user acquisition spikes.
Generative AI app downloads hit 1.7B in H1 2025 (+67% HoH), with IAP revenue near $1.9B (double HoH). ChatGPT dominates at 63% of revenue, but Asia (80% growth) and emerging apps like DeepSeek signal market shifts. For ad ops, this means expanding inventory in fast-growing regions and competing with AI chatbots for user attention.
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