Top 10 Worldwide Mobile Games By Revenue and Downloads in November 2025

Summary

The November 2025 Sensor Tower report reveals a mobile gaming market with total consumer spending of $6.68 billion (down 2.8% MoM) and downloads of 3.62 billion (down 4.1% MoM). The U.S. led revenue share at 32.3%, followed by China (iOS) at 14.4% and Japan at 12.4%.

Top-grossing games like Last War: Survival Game and Whiteout Survival maintained leadership through alliance-driven play and high-impact live ops such as Frostdragon Tyrant and Thanksgiving campaigns. MONOPOLY GO! held No.

3 with trio events (Campfire Racers, Harvest Racers, Thanksgiving Partners). Revenue growth leaders included MapleStory: Idle RPG (IP nostalgia), Honkai: Star Rail (new chapters and banners), Pokémon GO (dense event slate), and Uma Musume Pretty Derby (hot-spring/golden night campaigns). On the downloads front, Block Blast!

topped via Thanksgiving Harvest Adventure event, ROBLOX surged with Wicked: For Good and Yeat x Dead Rails crossovers, and Free Fire leveraged Digimon Adventure collaboration. Download growth leaders featured Solitaire Associations Journey (hybrid solitaire-word puzzle), I Am Monkey (physics sandbox), and Sonic Rumble (party-royale). For ad ops, actionable takeaways include investing in seasonal/crossover events for download spikes, leveraging IP and nostalgia for retention, and monitoring hybrid mechanics for user acquisition.

The data underscores the importance of coordinated live ops and accessible gameplay in driving both revenue and installs across global markets.

Analyst Note

What's notable here is the clear bifurcation between revenue concentration and download growth drivers. The top revenue titles—Last War, Whiteout Survival, MONOPOLY GO!—are doubling down on alliance-driven, festive live ops, which suggests that for UA teams, the cost of acquiring users during these high-engagement windows may spike due to increased competition. Meanwhile, the download growth leaders—Solitaire Associations Journey, I Am Monkey, Sonic Rumble—highlight a shift toward accessible, shareable mechanics that offer lower CPI opportunities for performance marketers.

The key implication for monetization strategists is that hybrid mechanics (e.g., solitaire + word association) are breaking through, indicating that user acquisition strategies may need to diversify beyond traditional mid-core or hypercasual labels. Additionally, the geographic disparity—US leading revenue share (32.3%) but India dominating downloads (16.4%)—underscores the importance of market-specific UA calibration. With global downloads down 4.1% month-over-month, UA teams should reassess bid strategies for November vs.

December holiday seasons, as event-driven engagement may not sustain into the new year without fresh content cadences.