Top 10 Worldwide Mobile Games By Revenue and Downloads in December 2025

December's mobile gaming landscape was defined by strategic live operations and IP-driven engagement, generating $6.9B in global consumer spending (up 3.5% MoM). Last War: Survival led revenue through tightly executed holiday events including exclusive skins and discounts. Whiteout Survival maintained momentum with winter-themed alliance events, while Royal Match sustained revenue via Winter Pass and seasonal events.

MONOPOLY GO! drove engagement through a Harry Potter collaboration. Revenue growth was concentrated in RPGs and live-service titles: Love and Deepspace surged with a Sylus event, Teamfight Tactics benefited from competitive refreshes, and Where Winds Meet hit record revenue from anniversary updates.

Genshin Impact and Zenless Zone Zero saw renewed spending from content updates. On the download side, Block Blast! led globally, doubling its event cadence to sustain casual engagement.

Red Dead Redemption's mobile debut capitalized on console IP and Netflix distribution, ranking top in US downloads. CrossFire: Legends grew through Southeast Asian expansion. Key takeaways for ad ops: Seasonal live ops with limited-time rewards and cosmetics effectively drive revenue; IP collaborations (e.g., Harry Potter, Stray Kids) amplify engagement and downloads; accessible gameplay and subscription models expand reach; and frequent content updates with gacha mechanics sustain high spending.

These strategies, combined with localized events and collectible incentives, are central to year-end mobile game performance.