TikTokTikTok Joins Ad Net Zero | TikTok For Business Blog
Summary
TikTok has joined Ad Net Zero, a climate action program for the advertising industry, committing to its five-point action plan to decarbonize ad operations and promote sustainable products. TikTok will participate in the Charter Steering Group and support future national chapters. This builds on its work with IAB Europe and GARM on sustainability measurement standards.
TikTok, as part of ByteDance, aims for operational carbon neutrality by 2030, reducing emissions by 90% and offsetting the rest, sourcing 100% renewable electricity globally by 2030 (with a new Norway data center using renewable energy), and setting science-aligned Scope 3 targets. TikTok also implemented a climate misinformation policy and a $1M initiative for climate literacy. Additionally, a limited-time offer provides new advertisers with matching ad credits (up to $6000) and expert support based on spend tiers.
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