SensorTowerThe Top Mobile Apps, Games, and Publishers of 2020: Sensor Tower's Data Digest
Summary
Sensor Tower's latest Data Digest covers Q4 and full-year 2020, revealing the pandemic's impact on the mobile app economy. Global downloads hit 143 billion across the App Store and Google Play, a 23.8% increase from 2019. The Business category boomed, led by Zoom as offices and schools went remote.
Mobile games achieved record downloads and revenue, while travel apps began a slow recovery. The report features rankings of top apps, games, and publishers for Q4 and the full year, category analysis with year-over-year growth, and special year-end analysis of successful new apps and publishers. It also breaks down top apps and publishers in Europe.
Key categories saw significant growth, with many app sectors adapting to lockdowns and remote work. The report provides insights into how the app ecosystem evolved during a challenging year and what to expect moving forward.
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