The State of Media Buying H1 2024 - United States Spotlight highlights the US's leadership in mobile gaming advertising. The US ranks first globally in app advertisers and second in ad impressions volume. Video ads dominate as the preferred format, and playable ads have experienced remarkable growth, rising from 1% to 13% since H1 2023.
Among game genres, sports games made a notable leap in ad impressions, while puzzle games maintain the top rank. The report is based on data from H2 2023 to H1 2024, with year-over-year comparisons to H1 2023. It covers the US, Japan, South Korea, Southeast Asia, the UK, France, Germany, Brazil, and over 100 other markets, excluding Mainland China.
Game genres analyzed include action & shooting, adventure, arcade, board, card, casino, music, racing, role-playing, simulation, sports, strategy, trivia, word, and others. The report offers insights for advertisers and developers seeking to optimize media buying strategies in the competitive US market.
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Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
SensorTowerAd Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide granular data on ad revenue, network performance, and ad formats. Key insights: 72% of top-grossing games use hybrid IAP+ad strategies, and ad revenue is growing across verticals like News, Ecommerce, and Entertainment. The reports enable benchmarking competitors' ad revenue, ARPMAU, and ads per minute, identifying effective networks, and evaluating acquisition targets using total revenue (IAP+ads). These insights help app developers optimize monetization strategies and maximize profits beyond in-app purchases.
SensorTowerIntroducing Enhanced Web Insights: 3 New Reports & How to Use Them
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AppsFlyerIndependent Data Collaboration Platforms Are Gone — Except One
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TikTokTikTok Market Scope: Your source for actionable audience insights
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AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
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SensorTowerState of Web 2026: How AI Is Reshaping the Internet
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AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
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