SensorTowerThe Size of iPhone’s Top Apps Has Increased by 1,000% in Four Years
Summary
The top 10 most installed U.S. iPhone apps have grown from 164 MB in May 2013 to about 1.9 GB in May 2017, a 12x increase. Snapchat saw the highest growth at 50x, from 4 MB to 203 MB.
Facebook became the largest at 388 MB. Apple's 2015 raise of the app size cap to 4 GB and iOS 10's acceleration of growth are key factors. Competition drives feature additions, while games like Injustice 2 reach 1 GB.
iOS 11 introduces smarter storage with app offloading.
You Might Also Like
AdjustJapan’s finance app growth in 2026 | Adjust
Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install growth and well ahead of global figures (5% and 29%). Stock trading is the standout subvertical: installs +90% YoY and average session length climbing to 11.7 minutes, driven by NISA reforms and a retail investor resurgence. Retention is improving across the full 30-day curve (D1 17% to 19%, D30 7% to 8%). For ad ops teams, the takeaway is clear: prioritize measurement depth, re-engagement, and channel-level quality over top-of-funnel volume alone.
AppsFlyerMeasuring app campaigns on Facebook: Everything you need to know
Facebook offers two measurement options: using an MMP or Facebook's own tools. MMPs provide cross-campaign attribution, avoid double attribution, and grant user-level data access. Choosing an MMP is recommended for accuracy and independence.
AdjustThe 4R framework for understanding deep linking | Adjust
Karthik Kannan distills deep linking into a practical 4R framework: Remember, Reach, Retrieve, Route. For ad ops teams, the key insight is that campaign context must survive the click-to-app journey. Adjust TrueLink captures link parameters on click; the user is then guided into the app via Universal Links, Android App Links, URI schemes, app stores, or web-to-app flows. On SDK init, the app session is matched and attributed to the click, then link data is passed to the app for routing. Decision-makers should ensure deep link paths, campaign parameters, attribution matching, and fallback journeys are tested to protect measurement and user experience.
AdjustMobile app trends: H1 2026 benchmarks | Adjust
Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concerns. Casual gaming saw a 55% surge in sessions, while e-commerce install day engagement improved across all regions, with North America reaching 1.34 and LATAM 1.4. Finance apps saw installs up 5% but sessions up 29%, underscoring the importance of retention. Ad ops teams should prioritize casual gaming, optimize install day experiences, and prepare for a strong H2 holiday peak, leveraging accurate measurement to allocate budgets effectively.
AppsFlyerCross-channel marketing analytics: how it works in 2026
Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.
SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in August 2026
August mobile gaming saw stable revenue at $6.57B and downloads at 3.76B. Honor of Kings led revenue through major events, while Tencent titles accounted for 5 of top revenue growth spots, driven by China. Download trends highlighted open-world crime games (Gangstar Mirage City), ASMR unboxing (Mystery Dumpling), and casual vehicle titles, with high growth in India, Brazil, and Turkey. For ad ops, seasonal events, limited-time cosmetics, and localized partnerships are key to engagement; emerging genres and fast-growth markets present new user acquisition opportunities. Live-ops pacing is critical for monetization.
AdjustSnapchat Unified Attribution: what you need to know | Adjust
Snapchat Unified Attribution is now officially available to Adjust customers, marking a shift from platform-only reporting to real-time optimization driven by MMP conversion signals. This capability minimizes discrepancies between Snapchat's reported metrics and cross-channel MMP data, letting ad operations teams act on trusted, unified data for budget allocation and campaign delivery. Advertisers can now optimize for real-time MMP signals, scale spending with greater confidence, and evaluate Snapchat's contribution to business outcomes within the same measurement framework as other channels. To maximize benefit, ad ops decision-makers should verify their Adjust event mapping and conversion event reporting are accurate, ensuring Snapchat's optimization aligns with existing measurement standards.
MintegralIndia Won the Install Race — Now Comes the Value Game
India's gaming market has won the install race, but the next phase demands a shift to measurable value. With over 500 million players and 97.5% Android penetration, mid-core and hardcore games generate 70% of revenue from in-app purchases. Yet, average channel usage (13) lags behind the global benchmark (17), limiting growth. For ad ops decision-makers, the key is moving beyond low-cost installs to focus on day-3 retention, cohort analysis, and life-time value. Diversifying marketing channels and tailoring strategies for Android's high-churn environment are critical to building sustainable gaming businesses.
More from SensorTower
Top 10 Worldwide Mobile Games By Revenue and Downloads in September 2026
September mobile gaming softened overall but delivered clear live-ops wins. Global consumer spending hit $6.13B, down 7%...
Premium PC/Console Deep Dive: Growth, Engagement, and Ad Spend
H1 2026 premium PC/console revenue rose 5% to $13.8B, but growth is uneven. Steam premium hours climbed ~13%, led by Act...
Sephora, Ulta, and the New Playbook for Beauty Ad Spend
Retail beauty ad spend rose 23% YoY, with December and April peaks. Sephora (35% share) and Ulta (18%) dominate, but Ama...
Home Improvement Built Momentum on Retail Media
Home improvement retail media broke seasonal norms as July impressions rose 110% YoY to 1.1B, driven by Paint brands Beh...
State of Digital Advertising 2026: How AI Integration and Streaming Growth Reframe Marketing Strategies
US digital ad spend hit $201B (+15% YoY) with 19T impressions (+7%). Facebook remains the top US ad channel at $42.9B; S...
Top 10 Worldwide Mobile Games By Revenue and Downloads in August 2026
August mobile gaming saw stable revenue at $6.57B and downloads at 3.76B. Honor of Kings led revenue through major event...