Summary
TikTok advises brands to adopt a community-first approach by identifying 'Stay' communities (where the brand naturally fits) and 'Play' communities (unexpected but creatively inspiring). The process involves three steps: first, find your Stay communities by exploring relevant hashtags and trends, even niche ones; second, decide on Play communities by considering shared passions that may cross into new territories; third, create content by following TikTok's Creative Codes, leveraging AI tools, and tapping into creator partnerships. Case studies show success: Laura Mercier lowered customer costs by 15% by boosting influencer content, and State Farm entered new communities through partnerships with Khaby Lame and Caitlin Clark.
Ultimately, brands should experiment with trends and formats to drive trust and performance.
You Might Also Like
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
TikTokYour guide to professional services marketing on TikTok | TikTok For Business Blog
Professional services firms can leverage TikTok for marketing by creating educational content, engaging with trends, and using lead gen tools. Campaigns with spending tiers offer credits. The platform's billion users provide a vast audience.
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
TikTokHow TikTok is transforming video entertainment for brands
TikTok offers hyper-relevant, full-screen content that captures 73% of users' attention. It drives 15% of product discovery and provides 2x better retail ROAS than linear TV. Tools like Channel Forecaster and Pulse Lineups help brands reach new audiences effectively.
TikTokTikTok accelerates growth for beauty brands: insights from KIKO Milano's Marketing Mix Model by GroupM Italy
Kiko Milano's study shows TikTok drives 11.5% of e-commerce sales with only 6% of media spend, achieving 32% higher ROI for retail and 60% higher ROI for e-commerce vs. other platforms.
TikTokAnnouncing the DACH winners of the TikTok Ad Awards 2024!
TikTok Ad Awards 2024 celebrated standout brands in DACH. Sony Music won for viral 'Pedro the Raccoon' campaign. CHECK24, Ford, Fleurop, and Miralina's also won for creative, branding, performance, and small business excellence.
TikTokYour guide to financial services advertising on TikTok
TikTok offers financial services a powerful platform for authentic engagement. Its wide reach, engaging format, and community features help build trust and promote financial literacy through creative, educational ads.
TikTokTikTok works across the funnel
TikTok drives full-funnel impact from discovery to purchase, with 1.5x more purchase likelihood. It fosters authentic content and user-generated feedback loops, delivering 1.6x more ROI than other platforms.
More from TikTok
How TikTok And ShopMy Turn Proven Creator Content Into Spark Ads | TikTok For Business Blog
TikTok and ShopMy have integrated via the TikTok One Content Suite API, launching ShopMy Spotlights. This lets brands co...
TikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100...
Elevating Excellence: Introducing Premier Agency Partners | TikTok For Business Blog
TikTok is updating its Agency Badging Program to a two-tier model that highlights best-in-class agency performance. For ...
The Next Evolution of TikTok Brand Safety & Suitability | TikTok For Business Blog
TikTok's post announces the next evolution of brand safety and suitability, citing expanded measurement, ad integrity, a...
TikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is rapidly expanding its ad tech stack with AI-powered creative tools, new ad formats, and enhanced ...
TikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that in...