SensorTowerSocial Apps Need 260,000 Downloads to Rank at No. 1 in Europe, Down 30% from 2019
Summary
According to Sensor Tower's State of Social Apps in Europe report, the number of daily downloads needed to rank No.1 in Europe has decreased 30% compared to Q3 2019, and 53% from the pandemic peak in Q2 2020. European consumer spending on social apps reached a record $830 million in the first 10 months of 2022, an 86% increase year-over-year. TikTok, LinkedIn, and Twitch accounted for 77% of all social app revenue from in-app purchases.
TikTok's revenue surged but slowed to 3% Q/Q growth in Q3 2022 vs 46% in Q3 2021. The rise of BeReal's dual-camera feature and time-sensitive notifications has influenced competitors, indicating a key trend for 2023.
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