SensorTowerSocial Apps Need 260,000 Downloads to Rank at No. 1 in Europe, Down 30% from 2019
According to Sensor Tower's State of Social Apps in Europe report, the number of daily downloads needed to rank No.1 in Europe has decreased 30% compared to Q3 2019, and 53% from the pandemic peak in Q2 2020. European consumer spending on social apps reached a record $830 million in the first 10 months of 2022, an 86% increase year-over-year. TikTok, LinkedIn, and Twitch accounted for 77% of all social app revenue from in-app purchases.
TikTok's revenue surged but slowed to 3% Q/Q growth in Q3 2022 vs 46% in Q3 2021. The rise of BeReal's dual-camera feature and time-sensitive notifications has influenced competitors, indicating a key trend for 2023.
You Might Also Like
AppsFlyerHow to use ChatGPT to market your app [50+ prompts]
ChatGPT transforms marketing by accelerating research, ideation, and content creation. It aids in market analysis, competitor research, feature brainstorming, and ASO optimization. Marketers can leverage it for efficiency while maintaining strategic oversight.
TikTokIntroduction to Branding | TikTok for Business | TikTok For Business Blog
TikTok connects users with immersive, bite-sized content, reducing time spent on other media. Its ads build brand love and memory effectively, with In-Feed Ads, TopView, Top Feed, Branded Mission, and Spark Ads as key solutions.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
TikTokIntroducing TikTok Creator Marketplace | TikTok World 2022 | TikTok For Business Blog
TikTok updates its Creator Marketplace with enhanced search and matching tools, open campaign applications, and improved analytics to streamline brand-creator collaborations.
SensorTowerBeReal Exceeds 50 Million Installs WorldwIde
BeReal reached 53M downloads in 2022, with 14.7M installs in September. Only 9% of users open it daily, vs Instagram's 39%. Competition from Instagram, Snapchat, and TikTok Now is increasing.
TikTokTikTok Works: Ads on TikTok drive business impact
TikTok drives business outcomes with high ROAS and sales efficiency. It excels in product discovery, growing rapidly. Creative on TikTok outperforms norms, blending seamlessly with platform culture, enhancing ad effectiveness.
AppLovinHow to Reduce User Churn and Keep Users Longer
User churn is critical: 80% uninstall within a day, 12% remain active after a week. Reduce churn with excellent onboarding, personalization, purposeful messaging, rewards, and analytics to fix leaks. Focus on first 3-7 days to hook users. Improve UX, load speed, storage usage. Boost retention and engagement to lower churn and increase LTV.
SensorTowerAd Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide granular data on ad revenue, network performance, and ad formats. Key insights: 72% of top-grossing games use hybrid IAP+ad strategies, and ad revenue is growing across verticals like News, Ecommerce, and Entertainment. The reports enable benchmarking competitors' ad revenue, ARPMAU, and ads per minute, identifying effective networks, and evaluating acquisition targets using total revenue (IAP+ads). These insights help app developers optimize monetization strategies and maximize profits beyond in-app purchases.
More from SensorTower
Inside the Aisles of Grocery Retail Media
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Sensor Tower's Full Funnel Digital Intelligence Playbook
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...