Show me the money! Your definitive guide to app conversions

Summary

App conversions are actions users take within an app or app store, such as installing, completing a level, or purchasing. Measuring conversion rates (CVR) is crucial for reducing acquisition costs and driving revenue. Three main types exist: app store conversions (install rate from page views), install-to-in-app events (e.g., completing a level), and install-to-purchase (revenue-generating actions).

To improve app store conversions, use App Store Optimization (ASO) including catchy icons, compelling descriptions, and positive reviews. For in-app events, optimize user experience, split test, map the funnel, and use deep linking for re-engagement. For purchase conversions, create a seamless checkout, reduce cart abandonment, and present in-app purchase value early.

Benchmarks vary, but typical install-to-purchase rates average 1-2%.