Moloco SDK Turns One: Tracking a Year of Acceleration and Impact

Summary

In its first year, Moloco's In-App Bidding SDK has become a certified partner for Google AdMob, Google Ad Manager, AppLovin's MAX, and Unity's LevelPlay, giving publishers seamless access to high-performing demand across four major platforms. Approximately 500 publishers, including Voodoo, CrazyMaple, and Audiomack, have integrated the SDK, monetizing apps in gaming, lifestyle, utility, and finance categories. Key performance updates include: in November 2024, smarter bid token generation reduced error rates from ~40% to under 1% on iOS and from 10% to 3.5% on Android, capturing more bidding opportunities.

December's skip-timer for rewarded video lifted ROAS by 8%. February 2025's improved caching increased share of voice by up to 10%. Native ads support in May 2025 unlocked 7% of advertiser spend.

The SDK is now fully self-serve, providing publishers direct access to approximately $2B in advertiser demand without intermediary fees, as highlighted by Audiomack's Matt Cunha: 'Moloco offers an opportunity to bring relevant demand closer to our inventory and minimize middle-man fees.' CrazyMaple's Chelly Tang noted the SDK 'significantly boosted revenue while eliminating intermediaries.' For ad ops decision-makers, Moloco's SDK offers a transparent, high-performance solution with measurable gains in fill rates, revenue, and user experience, backed by continuous innovation and direct demand access.