Moloco is proud to be recognized as a top ROI-driving partner in the 2024 Singular ROI Index, an industry benchmark for mobile app marketing. The company achieved strong positions across numerous categories, including top 5 in iOS SKAN performance for non-gaming and Android global ROI and retention rankings for both gaming and non-gaming. Additionally, Moloco earned a place in the elite 'Golden 6', a group of ad platforms that achieved rankings in every Singular ROI Index category, demonstrating consistent excellence and global reach.
The company credits its success to its operational machine learning solutions, which help customers acquire and retain high-value users at scale on the open internet beyond traditional walled gardens. Moloco's performance has improved from 2023 to 2024, reflecting its commitment to creating real value for businesses of all sizes. This recognition underscores Moloco's role as a premier partner in mobile advertising, driving effective user acquisition and retention strategies.
The open internet offers vast, incremental scale for app marketers beyond walled gardens, but its complexity requires supply path optimization (SPO). With non-exclusive inventory and multiple bid requests per impression, advanced machine learning is crucial to select optimal paths, price bids accurately, and serve effective creatives in milliseconds.
The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.
Liftoff ranked as a top ad network in Singular's 2024 ROI Index, excelling in ROI, retention, and scale across iOS/Android, gaming/non-gaming, and global/regional categories based on $10B+ ad spend analysis.
Moloco's new Agency Partner Program helps agencies drive profitable performance via Moloco Ads, with education, dedicated support, and collaboration across mobile in-app and CTV. For ad ops decision-makers, the key insight is the ability to break beyond walled gardens and leverage machine learning to unlock incremental growth. Founding partners across global regions gain access to new inventory, optimization expertise, and closer product integration. This enables measurable, scalable results, as evidenced by partners citing D30 ROAS lifts and high-value user acquisition. Ad ops teams should evaluate the program as a strategic lever to differentiate their offerings and diversify media channels.
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.
A creative strategy is essential for mobile app marketing success. It combines compelling content with strategic planning to increase app installs and engagement. Key steps include defining objectives, understanding your audience, and setting KPIs. Best practices emphasize consistency, agility, and leveraging AI for optimization.
Retention rate is a critical KPI for mobile apps, showing user engagement and loyalty. It costs 5x more to acquire than retain users, and a 5% retention boost can increase profits up to 95%. Focus on quality users, seamless onboarding, and re-engagement to improve retention. Monitor key milestones like Day 1, 3, 7, 14, 28, 30 for insights.
Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.
Moloco's new Agency Partner Program helps agencies drive profitable performance via Moloco Ads, with education, dedicate...
The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctio...
AI is reshaping discovery, with web traffic declining sharply in information-heavy industries (news -26%, education -22%...
Sports publishers face unique monetization challenges due to event-driven traffic spikes. AI-native SDKs like Moloco opt...
AI is reshaping consumer behavior, with 80% of Google searches ending without a click and half of consumers using AI for...
Gaming publishers treat monetization as infrastructure, using hybrid models with ads and in-app purchases to drive reven...