Mobile App Market Forecast 2030: Consumers Will Spend More Than $2T in Apps Between 2021-2030

Sensor Tower's Mobile App Market Forecast 2030 projects the app economy will generate $2.2 trillion in direct spending from 2021-2030, a 267% increase over the previous decade. Downloads will reach nearly 2.9 trillion, a 123% rise. In 2030 alone, $288 billion will be spent.

Non-game apps will account for 50.3% of consumer spend by 2030, up from 37% in 2023. Entertainment apps like OTT and short video will double their spending share to 18%, driven by 120% growth. Social and entertainment apps will collectively surpass 4.8 trillion hours in 2030.

Developing markets in Central America, South America, and Africa will see the fastest growth with CAGR of 12.0%, 10.9%, and 10.8%, respectively. Mature markets (US, China, Japan, Korea) will still represent two-thirds of spending.