Mobile app analytics are essential for understanding user behavior and improving app success. They allow tracking of user flows, setting goal funnels, segmenting users, and estimating customer lifetime value. Avoid vanity metrics like total downloads; instead, focus on engagement, retention, and average revenue per user.
Top solutions include Flurry (free, multi-platform), Google Analytics (integrates with web analytics), Apsalar (free with attribution tracking), Mixpanel (event tracking, freemium), and Localytics (offline tracking, limited free version). Installing analytics also increases app resale value by 43%.
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