Mintegral Second in Android & Third in iOS Gaming Volume Ranking, A New Record in AppsFlyer's Performance Index

Summary

Mintegral's performance in the AppsFlyer 2025 Performance Index underscores its dominance in mobile advertising, particularly in gaming. On iOS, it ranked #3 in Gaming Volume (behind Apple Search Ads and AppLovin), with top-5 positions in Simulation, Action, Puzzle, Casual, and Hypercasual genres. Non-gaming iOS growth included #5 in Eastern Europe E-commerce Volume and #6 in Utilities globally.

On Android, Mintegral achieved #2 in Gaming Volume (behind Google), ahead of Meta, with top-5 rankings in Racing, Action, Casual, Sports, Hypercasual, Casino, and Match. In non-gaming Android, it ranked #5 in Utilities and #6 in Life & Culture globally. The platform also excelled in remarketing, ranking #6 in APAC Shopping Remarketing Power and #8 in Volume.

Regionally, Mintegral was #2 in iOS Western Europe Simulation Games Volume and #2 in Android Latin America Action Games Power. In Japan & South Korea, it ranked #3 in iOS Gaming Volume. The newly introduced Creative Index recognized Mintegral's Playturbo platform, placing it in the top-10 for Global Animated Creatives and Animated & Real-Life Footage Creatives.

Customer testimonials highlight Mintegral's ability to drive high ROAS, with cases like Winedrops seeing 10x trial growth and Zedge achieving KPIs in two weeks. For ad ops decision-makers, the key takeaways are: (1) Mintegral is a top-tier partner for gaming UA across both platforms, (2) its non-gaming strength is expanding, making it viable for e-commerce and utility apps, (3) its creative automation offers a competitive edge, and (4) its retargeting capabilities are strong in APAC. Advertisers should test Mintegral for IAP ROAS-optimized campaigns and leverage Playturbo for high-performing creatives.

Analyst Note

What's notable here is Mintegral's sustained climb in the AppsFlyer Performance Index, now ranking #2 in Android Gaming Volume and #3 in iOS Gaming Volume globally. This isn't just a single-platform win; it signals a structural shift in the ad network hierarchy. Traditionally dominated by Meta and Google in gaming, Mintegral's ascent—especially ahead of Meta on Android—reflects a market that rewards machine-learning-driven optimization over sheer scale.

The key implication for UA teams is that diversification beyond the duopoly is no longer optional; networks like Mintegral are proving they can deliver volume and quality, particularly in high-cost markets like Japan and South Korea. Moreover, Mintegral's strong showing in non-gaming verticals (e-commerce, utilities) and APAC remarketing suggests its machine-learning models are generalizing well across verticals, a trend accelerated by privacy changes that make granular targeting harder. The introduction of a Creative Index further indicates that creative performance—enabled by Mintegral's Playturbo platform—is becoming a competitive differentiator.

For monetization strategists, Mintegral's growing DSP-side influence means inventory access and pricing may tighten as demand from non-gaming advertisers increases. The overall take: Mintegral is no longer a niche player; its index performance validates a model built for the post-IDFA, AI-driven era of mobile advertising.