MetaMeta Performance Spotlight series: How Ogee is driving sustainable growth with Advantage+ shopping campaigns
Summary
Ogee, a luxury clean beauty brand, successfully leverages Meta's Advantage+ shopping campaigns to drive performance. Testing ASC during the 2022 holiday season resulted in a 28% increase in ROAS and a 25% decrease in customer acquisition costs, leading to the highest revenue month in the company's history. Subsequent tests improved cost per purchase by 45% and ROAS by 50%.
The brand's strategy combines community engagement, user-generated content, and organic customer feedback to create effective ad creatives that outperform polished content by over 30% in ROAS.
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