This month's Demand Gen Drop focuses on bidding optimizations and creative tools for YouTube. New customer acquisition goals are rolling out, with advertisers using New Customer Only Mode seeing an average 11.5% improvement in new customer ratio and a 3% reduction in acquisition cost. iOS deep linking via Web to App Connect is now available, allowing seamless transition from ads to brand apps.
Target CPC bidding now allows optimization and performance comparison across platforms. AI can generate videos optimized for viewer experience, increasing reach. Product feeds act as virtual storefronts, with Demand Gen campaigns using tROAS goals typically seeing a 20% increase in conversions.
Learn more on Google Ads Decoded podcast.
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