At Google Marketing Live, Google announces AI-powered features to transform advertising. A new conversational experience helps create campaigns via chat. Automatically created assets are enhanced with generative AI for more relevant Search ads.
Performance Max gets generative AI for custom assets and new goals for customer acquisition and re-engagement. The Search Generative Experience (SGE) will integrate ads directly within AI-driven snapshots and conversational mode, experimenting with native formats. These updates emphasize AI as a core tool, privacy-first approaches, and transparency in ad labeling.
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