Instagram’s Creator Marketplace is Expanding to New Markets and Testing Smarter Recommendations

Summary

Instagram's creator marketplace, initially tested in the US in 2022, is expanding to 10 additional countries: Argentina, France, Germany, Indonesia, Israel, Mexico, Netherlands, South Korea, Spain, and Turkey. The platform helps brands and creators connect for collaborations, especially partnership ads, which allow advertisers to amplify content with creator handles. New machine learning-based recommendations, tested in the US, use Instagram data to suggest relevant creators for campaigns.

Brands can access these recommendations via Meta Business Suite. The expansion follows earlier additions of Canada, Australia, New Zealand, UK, Japan, India, and Brazil, plus Chinese export brands.