Liftoff(Vungle)How to Boost User Engagement for Finance and Crypto Mobile Apps
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Liftoff(Vungle)How to Boost User Engagement for Finance and Crypto Mobile Apps
Finance and crypto apps boost engagement using progression systems, social features like live events, and monetization through subscriptions. Understanding user motivations via frameworks helps tailor strategies to reduce churn.
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustValentine’s Day trends & dating app benchmarks 2025 | Adjust
Valentine's Day presents a strategic opportunity for app marketers to boost installs and engagement across categories. Despite a 13% YoY decline in dating app installs, sessions remain resilient, with longer session lengths (13.21 min) and improved ad efficiency (IPM up to 6.24). Key surges: restaurant booking app installs +156% on Feb 14, recipe app sessions +60% on Feb 12, music app installs +35% on Feb 10, and messaging sessions +31% on Valentine's Day. Actionable strategies include personalized push notifications, gamification, brand collaborations, and micro-influencer campaigns.
AppsFlyerBoosting your user acquisition strategy with preload campaigns
Preload campaigns are critical for UA in 2025, offering early brand presence, higher trust, and cost-efficient growth. Key benefits include increased visibility, engagement, and LTV. Practitioners should leverage advanced segmentation, automated recommendations, predictive analytics, extended attribution windows, and incrementality testing. Partnerships with OEMs and platforms like Appnext, Aura, AVOW, Digital Turbine, and InMobi can drive significant results, as seen with Magalu's 100k+ monthly installs and 4x ROAS.
AdjustMobile app usage patterns over the 2024 holiday season | Adjust
The 2024 holiday season revealed distinct mobile app usage trends: finance apps peaked early December for budgeting and late December for year-end payments; shopping apps spiked on Dec 1 (installs +42%) and mid-month for last-minute deals; restaurant apps hit highs on weekends (installs +122% on Dec 14); health & fitness surged post-Christmas (+46% on Jan 1); gaming sessions peaked on New Year’s Day (racing games +124%). Marketers should time campaigns to these windows: promote budgeting early, re-engage cart abandoners mid-month, target resolution-setters after Christmas, and offer holiday-themed gaming content.
MintegralMaking the Most of Non-Gaming Marketing Opportunities
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
Unity4 key strategies to drive scale and revenue for your app during the shopping season | Unity
Unity trademarks are owned by Unity Technologies. Other names are trademarks of their respective owners. This article provides legal information about trademark usage in advertising.
AppLovinApps and the FTC Click-to-Cancel Rule
The FTC's Click-to-Cancel rule, effective mid-2025, mandates that subscription cancellations be as easy as signups. To avoid fines and retain users, apps must ensure compliance, improve UX, and consider hybrid monetization (e.g., in-app ads) as a revenue diversifier. Key data: 73% of users decide app retention within two weeks; 75% of app revenue comes from advertising. Actionable steps: simplify cancellation, enhance onboarding, personalize experiences, and stay transparent.
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