How do we find “high quality content”?

Summary

Facebook aims to show users the most relevant and high-quality content from Pages they follow. To define quality, they surveyed thousands of users on factors like timeliness, trustworthiness, shareability, and authenticity. Using machine learning with over 1,000 signals—such as hiding reports and Page completeness—they built an algorithm to detect high-quality posts.

Testing showed increased interactions and fewer hidden stories. The update will roll out gradually, with minimal impact for most Pages but potential reach gains for those with strong engagement. Recommendations include producing quality content and optimizing for engagement.